What are cookies?
Cookies are small text files stored on your device by websites you visit. They help sites remember information about your visit, which can make subsequent visits easier and the site more useful to you.
How Pulsebetty uses cookies
We use cookies for four purposes: site functionality, analytics, affiliate tracking, and remembering your preferences. You can control which categories you accept through our consent banner or by clicking "Cookie Settings" below.
Cookie categories
Strictly necessary cookies
These are required for the Site to function and cannot be disabled. They include:
| Cookie | Purpose | Duration |
|---|---|---|
pulseb_cookie_consent_v1 | Stores your cookie consent preferences | 1 year |
cf_* | Cloudflare security and bot detection | Session/30 days |
_session | Session management (if applicable) | Session |
Analytics cookies
Help us understand how visitors use the Site so we can improve content. Aggregated and anonymized — they do not identify you personally.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_pa_* | Privacy-respecting analytics | Aggregated usage analytics | 13 months |
Affiliate tracking cookies
Used to attribute referrals when you click an outbound link to a sportsbook partner. This is how we earn commission and how we maintain our independent editorial business model.
| Cookie | Purpose | Duration |
|---|---|---|
keitaro_* | Click attribution for affiliate partners | 30 days |
pulseb_ref | Internal source tracking | 30 days |
Functional cookies
Remember your preferences such as preferred odds format, language, or display theme.
| Cookie | Purpose | Duration |
|---|---|---|
pulseb_odds_format | Remember preferred odds format (decimal/American/fractional) | 1 year |
pulseb_theme | Display preferences | 1 year |
Managing cookies
You have several ways to control cookies:
- Pulsebetty consent banner: When you first visit, you'll see a banner with three options: Accept All, Reject All, or Customize. Reopen cookie settings at any time.
- Browser settings: All modern browsers let you block or delete cookies. See your browser's documentation: Chrome, Firefox, Safari, Edge.
- Do Not Track: We respect browser Do Not Track signals where technically possible.
What happens if I reject non-essential cookies? The Site will continue to work for reading content and viewing predictions. However: affiliate tracking won't fire (this affects our business model but not your experience), some analytics won't help us improve content, and your odds format preference may reset between visits.
Third-party cookies
When you click an outbound link to a sportsbook partner, that partner's site may set its own cookies. We do not control these cookies — see the partner's privacy policy for details.
Updates to this policy
We may update this Cookie Policy from time to time. Significant changes will be highlighted with an updated "Last updated" date at the top of the page.
Contact
For cookie-related questions: [email protected]