Overview
Pulsebetty ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit pulsebetty.com.
This policy is designed to comply with the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
Data we collect
Information you provide directly
We do not require account registration to read Pulsebetty content. We collect personal data only when you voluntarily provide it — for example, by sending us an email at [email protected] or subscribing to a newsletter (if offered).
Information collected automatically
When you visit our site, we automatically collect:
- Device information: browser type, operating system, screen resolution, device type (mobile/desktop)
- Usage data: pages visited, time spent, referring URL, click patterns
- Approximate location: country and region derived from IP address (for content personalization and legal compliance)
- Affiliate tracking data: when you click an outbound link to a sportsbook partner, we record the click for commission attribution
We do not collect or store: your full IP address (we hash or truncate it), gambling habits at partner sites, credit card numbers, or any betting account information.
Legal basis for processing (GDPR)
We process your personal data under the following GDPR legal bases:
- Consent (Art. 6(1)(a)): for analytics cookies, affiliate tracking, and marketing communications
- Legitimate interest (Art. 6(1)(f)): for site security, fraud prevention, and aggregated analytics that don't identify individuals
- Legal obligation (Art. 6(1)(c)): to comply with anti-money laundering, tax, and regulatory requirements where applicable
Cookies and tracking
We use cookies and similar technologies. See our Cookie Policy for full details, including category breakdown and consent management options.
How we share your data
We do not sell your personal data. We share limited information with:
- Sportsbook partners: when you click an affiliate link, the partner receives standard referral parameters (click ID, source page). This is necessary for commission attribution.
- Analytics providers: aggregated, non-identifying usage data may be processed by privacy-respecting analytics tools (with your consent).
- Hosting and infrastructure providers: Cloudflare (CDN/security) and our hosting provider may process server logs as part of normal operations.
- Legal authorities: if required by law, court order, or to protect our rights.
Data retention
We retain data only as long as necessary for the purposes described:
- Server logs: 30 days
- Analytics data (aggregated): 26 months
- Affiliate click data: 90 days (after commission settlement)
- Email correspondence: 2 years (for support and dispute resolution)
Your rights (GDPR/UK GDPR/CCPA)
You have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Erase your data ("right to be forgotten")
- Restrict or object to processing
- Data portability — receive your data in a structured format
- Withdraw consent at any time (for consent-based processing)
- Lodge a complaint with your local data protection authority
To exercise any of these rights, contact us at [email protected]. We respond within 30 days.
California residents (CCPA)
If you are a California resident, you have additional rights under CCPA, including the right to know what personal information we have collected, the right to delete it, and the right to opt out of sale (we do not sell personal information).
International data transfers
Our servers and some service providers may be located outside the EU/UK. When personal data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions.
Security
We use industry-standard security measures including TLS encryption for all traffic, server-side firewalls, regular security updates, and limited access controls. No method of transmission is 100% secure, but we work continuously to protect your data.
Children's privacy
Pulsebetty is intended for adults aged 18 and older. We do not knowingly collect personal data from minors. If we learn we have collected data from a child, we will delete it promptly.
Changes to this policy
We may update this Privacy Policy from time to time. Changes are effective when posted on this page. Significant changes will be highlighted with an updated "Last updated" date at the top of the page.
Contact
For privacy-related questions, data requests, or complaints:
Email: [email protected]
Subject line: "Privacy request" or "GDPR request"
Response time: Within 30 days as required by GDPR